Essay --

a) Economic: KFC Holdings (Malaysia) Bhd is currently the market leader in the fast-food industry of Malaysia. The company has developed a rigorous marketing strategy and marketing plan to retain its market share. Company has developed a marketing strategy and marketing plan to maintain the tight market. One of them is via development of products. Therefore, the effectiveness of this strategy is the long awaited for stakeholders. The latest world economic recession had also struck Malaysia inevitably. To sustain their performance, KFC has launched strategies to cope with the economic slowdown. They launch one new product every quarter with hope that KFC will achieve double-digit growth in the future. The current economic growth allowed for other form of food related business to bloom Newer blooming franchises such as Kopitiam, Oldtown and others offer heavy competition to KFC thus in order to stay in line they came up with strategy that includes reduced price of the food during certain hour of the day. The breakfast value meal sets, the lunch sets and dinner set. Thus by selling the products for a cheaper price during specific time where working adults usually go out to eat, they managed to gain customers and increase sales while the losses due to reduce price are mitigated with more purchase, resulting a net profit. Hence, by applying economic principle concerning demand and sales, they are able to offer the same quality of meal for a lesser price for the enjoyment of the community. b) Technology: Look in to the marketing strategy, KFC advertising itself Online and providing directories online of the nearest outlets and having a webpage dedicated to showing of its current promotions serves as an important aspects to ... ...s. KFC KLCC audited and certified by the competent certification body since 2005. All established Critical Control Point (CCPS) is now included in the Daily Operations Checklist which is used by all the KFC restaurants in the country. Quality control starts from supplies all raw materials. KFC conduct annual supplier audits, Audit STAR which is a proprietary program by YUM, similar in many ways to approach ISO. STAR Audit consists of two versions its the Food Safety and Quality System Audit. Either STAR Audit conducted by an international audit firm appointed third party YUM or from their own team of professional food technology from the Department of Quality Assurance KFC. KFC chicken supplier Ayamas is monitored closely by Department of Veterinary Service and has obtained the VHM (Veterinary Health Mark) Logo. It is also an ISO 9001 certified company.