Love. company case Essay Example | Topics and Well Written Essays - 500 words

Love. company case - Essay Example As a result, the consumers highly value ESPN brand. It is on this principle that the company has successfully pursued growth and development, diversely and dynamically meeting consumer tastes and preferences. Consumer satisfaction has, therefore, played a fundamental role in ESPN brand expansion. Expansion strategies have seen the company becoming a diverse and dynamic network with ABC. Consumer-ESPN is characterized by several core benefits. Accessibility to sports new is not limited. On the same note, sports schedules and all games that are set to take place are made available to those who need them. In other words, ESPN is efficient and effective in offering sports entertainment. ESPN’s products’ diversity considers every aspect of a consumer. ESPN’s actual is offered in different packages. Latest sports updates are televised. To endure that consumers are not glued to the TVs, the company makes its product available through website, magazine, radio station and mobile telephone application (Plunkett, 2006). Point of accessing the product is, therefore, not limited. In relation to augmented product, ESPN can be relied upon for any given aspect of the sports industry. Brand equity of the ESPN is very strong. ESPN and ABC effectively coordinate their activities in a bid to ensure reliability by the consumers. Numerous sports events are made available for the various consumer categories that the company has identified in regard to its brand. In other words, media coverage has been successfully integrated in the company’s means of reaching out to the consumers (Plunkett, 2006). It is through this factor that ESPN’s brand equity has become stronger over time. Brand equity and brand value are intertwined in this case. Easy access to the ESPN brand has enhanced consumer loyalty. Product and/or service delivery by ESPN is, therefore, of great value across different